A Digital Marketing Analysis of Hotels

Module 3 Unit 2 In-Class Activity – SEO Audit Title:  Hotels Written by:  Umer Junejo SEO is important consideration for marketers because Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. SEO Audit Hilton Toronto Bisha Screen Captures of both Brand’s home pages: URL: https://www3.hilton.com/en/index.html https://www.bishahoteltoronto.com/ Page Title <title>Hilton Hotels and Resorts - Find Hotel Rooms <title>Bisha Hotel &amp; Residences: A New Boutique Luxury Hotel in Toronto Meta Description content =" Book hotels and resorts directly with Hilton to make your next business trip or vacation more relaxing and affordable. "/> content =" At the center of it all yet unabashedly original, Bisha Hotel &amp; Residences is Toronto's newest cultural hub and hotspot. Creative souls, welcome home. Meta Keywords : ...

Title:  Hotel Written by:  Kassandra Paulino Introduction Include an Introduction that explains why SEO is an important consideration for marketers. SEO is an important consideration for marketers because making your website easy for both users and search engine robots to understand. SEO Audit Best western Sandman Screen Captures of both Brand’s home pages: URL: https://www.bestwestern.com/en_US.html?iata=00170260&ssob=PSPBM0863G&cid=PSPBM0863G:bing:CA+%7C+HIGH+VOLUME+%7C+Brand+%7C+Exact:best+western&msclkid=50f26a468f2b1c81ef3b31f4b503c19c&gclid=CPHnu7_E5d0CFU2ShQod2tgMwg&gclsrc=ds https://www.sandmanhotels.com/ Page Title <title>Book Direct at Best Western Hotels &amp; Resorts</title> <title>sandman hotel - Bing Meta Description Book direct at Best Western Hotels &amp; Resorts and enjoy the lowest rates at any of our 4,200 hotels located in over 100 countries.  ...

Title: Hotels Written by:   Nicolas Makrodimitris Introduction SEO is important for Marketers because is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate. SEO Audit Brand A Brand B Screen Captures of both Brand’s home pages: URL: https://www.marriott.com/hotels/travel/yyzwi-the-westin-harbour-castle-toronto/ https://www.fourseasons.com/?gclid=Cj0KCQjwi8fdBRCVARIsAEkDvnL-F8SgC7JiLjNhGI9RCVkIwuTunCNeHE5SkHEKunZAgdD3zZu94t0aAuJyEALw_wcB&source=gaw09cxbrS13&KW_ID=sreaz8kIU_dc|pcrid|107417096824&s_kwcid=AL!4732!3!107417096824!e!!g!!four%20seasons&ef_id=Wm011QAABIPa7hGs:20181001153832:s Page Title data-component-id="AdaptiveHtmlHead_01_aaa8" data-component-name="adaptiveHtmlHead" ...