A Digital Marketing Analysis of Hotels

Module 3 Unit 2 In-Class Activity – SEO Audit Individual submission This is a template.  Remember to remove sample titles, subtitles and content. Title:   Written by: Emily Wright Subtitle:   Introduction SEO is the process of affecting visibility of a website or a web page in a search engine’s unpaid results. This is important for marketers because it tracks the traffic on a website and how customers are interacting with their webpage. How are customers finding their web page? How can the company make this process more efficient in order to drive more traffic to their websites? SEO Audit Brand A Brand B Screen Captures of both Brand’s home pages: URL: https://www3.hilton.com/en/index.html https://www.marriott.de/default.mi Page Title Hilton Hotels and Resorts - Find Hotel Rooms Hotels & Resorts | Book your Hotel directly with Marriott Meta Description Book hotels and resorts directly with Hilton to ma...

Welcome to our blog This blog was created to compare and contrast how major hotel chains market their brands. We're happy to see you and can't wait to share our findings with you. The brands we will be looking at are: Marriott Hotels Hilton Hotels Sandman Hotels Best Western Westin Hotels Sheraton Hotels Four Season Hotels Bisha Hotels Meet Our Writers ... Umer Junejo Nicolas Makrodimitris Reva Mulani Kassandra Paulino Emily Wright 2nd Year Business Administration - Marketing Student at Sheridan College