Twitter Showdown: Marriott vs. Hilton



By: Emily Wright

Marriott has over 300,000 followers and 77, 500 tweets. Hilton has over 294,000 followers 51,000 tweets.  Both have a close amount of followers and tweet close to the same amount, Hilton slightly more.

Lets take a look at Marriott’s twitter page:
  • Includes retweets from Marriott Hotel’s
  • Includes Photos tagging Marriott Hotel locations
  • Motivational photos and tweets related to current social events. (International Day of the Girl)
  • Polls about travelling
  • Live coverage of TED talks.
  • Tweets on average once a month.
  • Uses hashtags #TravelBrilliantly, #Travel, #Hotels




Macintosh HD:Users:Emily:Desktop:Screen Shot 2018-10-22 at 3.55.23 PM.png
(Marriott’s Most Successful Tweet. 18 Comments, 13 Retweets, 89 Likes. No Hashtags included.)

Lets take a look at Hilton’s Twitter page:
  • Includes a pinned tweet, which is a poll about guests favourite perk about all-inclusive resorts.
  • Tweets Daily
  • Content is the same as their Facebook page
  • Includes travel photos


Macintosh HD:Users:Emily:Desktop:Screen Shot 2018-10-22 at 11.31.47 AM.png
(Hilton’s Most Successful Tweet. 13 Comments, 104 Retweets, 300 Likes. Includes #SpiritDay hashtag)

Upon looking at the tweets of both accounts with the highest engagement, one can say that the hashtag on Hilton’s tweet advertises it to a larger audience, increasing engagement. However, due to the fact that Hilton posts the same content on their Facebook and Twitter, it could show that users are choosing to follow only the Facebook account and not both, hence why their twitter account has so fewer followers than their Facebook. This could mean that a tweet different from the Facebook page could be missed by a large number of followers. No account is more successful than the other when looking at numbers related to engagement.

My own personal opinion on which account I find most appealing and account I am most likely to share, comment, like, is Hilton’s, based on their guest travel photo’s. The photo’s posted on both their Facebook and their Twitter pages are absolutely stunning. I say this in relation to a business announcement, which I am more likely to read without sharing. With that being said, 50/50 rule is important and considered on this account with business announcements mixed in well with other content.

Comments

Post a Comment

Popular posts from this blog

Who Tweets More: Bisha or Holiday-Inn - (Umer Junejo)

Image
Who Tweets More: Bisha or Holiday-Inn Analyzing the twitter accounts Umer Junejo Bisha and Holiday-Inn both have a following on twitter. They both have successful twitter accounts in their own segment. While Bisha remains fairly the same with the number of followers compared to Facebook, Holiday Inn has taken a huge dip with the number of followers. These are the tweets and followers for both of the brands; Twitter Tweets Followers Bisha 2,084 1,885 Holiday-Inn 10.1 k 116k As seen in the table, Holiday Inn has way more tweets and followers then Bisha, just like how it was in their Facebook pages. This is because Bisha competes in a smaller premium segment, and is a One Location Hotel that was recently made about a year ago. First let’s talk about Holiday-Inn. This hotel has a pretty big following on twitter. They have almost 10,000 tweets, which is a lot of tweets. Even they have a lot of tweets, they don’t tweet very often and regu...
Read more

Best Western or Sandman which hotel would you choose By Kassandra Paulino

Image
Where would you stay? By Kassandra Paulino We all use hotels for business trips or just for vacation with friends and family. When searching for a hotel some people use different websites but others use social media like Facebook to gather information about hotels, like Best Western and Sandman. The Best Western Facebook page shows rewards, promotions, discounts, coupons and advertisements. For example, Best Western has an app where you collect points with every stay at the hotel. Best Western posts frequently on their Facebook page like daily, sometimes multiple times in one day. The Best Western has great colours and the attention of many people with: 1,174,473 likes 1,121,483 follows 1,546 photos and many videos The most popular keyword that the Best Western uses is #bestwestern and for Sandman hotel its #dreamwithSandman . The Sandman hotel Facebook page has light colours, 25,971 likes 25,094 follows 92 reviews on their page The San...
Read more

Toronto’s most Sought Hotels (BISA & Holiday Inn) - ( Umer Junejo)

Image
Toronto’s most Sought Hotels (BISHA & Holiday Inn) Social media is the new guide for vacationers Umer Junejo Bisha and Holiday Inn are on different scales of the spectrum. Bisha is a high-end/ Premium Hotel with major location in the heart of Downtown Toronto. While Holiday-Inn is, an affordable hotel located across all major cities. These hotels are few of the most sought after hotels in their own category. Bisha Hotel, which is a luxurious hotel is well known for their Comfort, Luxury as well as a lot of celebrity sightings, because of TIFF (TORONTO INTERNATIONAL FILM FESTIVAL), that is sponsored by the hotel. Holiday Inn on the other hand is a cost-effective hotel, that is chosen by thousands of people who are vacationing across all major Canadian Cities. Both these brands have successful Social media accounts in the category they compete in, which is the lower to high-end hotel segment. These Hotels have a big difference in their following on both Platforms (...
Read more