Infographic for Content Marketing idea - Nicolas Makrodimitris


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Who Tweets More: Bisha or Holiday-Inn - (Umer Junejo)

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Who Tweets More: Bisha or Holiday-Inn Analyzing the twitter accounts Umer Junejo Bisha and Holiday-Inn both have a following on twitter. They both have successful twitter accounts in their own segment. While Bisha remains fairly the same with the number of followers compared to Facebook, Holiday Inn has taken a huge dip with the number of followers. These are the tweets and followers for both of the brands; Twitter Tweets Followers Bisha 2,084 1,885 Holiday-Inn 10.1 k 116k As seen in the table, Holiday Inn has way more tweets and followers then Bisha, just like how it was in their Facebook pages. This is because Bisha competes in a smaller premium segment, and is a One Location Hotel that was recently made about a year ago. First let’s talk about Holiday-Inn. This hotel has a pretty big following on twitter. They have almost 10,000 tweets, which is a lot of tweets. Even they have a lot of tweets, they don’t tweet very often and regu...
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Toronto’s most Sought Hotels (BISA & Holiday Inn) - ( Umer Junejo)

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Toronto’s most Sought Hotels (BISHA & Holiday Inn) Social media is the new guide for vacationers Umer Junejo Bisha and Holiday Inn are on different scales of the spectrum. Bisha is a high-end/ Premium Hotel with major location in the heart of Downtown Toronto. While Holiday-Inn is, an affordable hotel located across all major cities. These hotels are few of the most sought after hotels in their own category. Bisha Hotel, which is a luxurious hotel is well known for their Comfort, Luxury as well as a lot of celebrity sightings, because of TIFF (TORONTO INTERNATIONAL FILM FESTIVAL), that is sponsored by the hotel. Holiday Inn on the other hand is a cost-effective hotel, that is chosen by thousands of people who are vacationing across all major Canadian Cities. Both these brands have successful Social media accounts in the category they compete in, which is the lower to high-end hotel segment. These Hotels have a big difference in their following on both Platforms (...
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Twitter Showdown: Marriott vs. Hilton

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By: Emily Wright Marriott has over 300,000 followers and 77, 500 tweets. Hilton has over 294,000 followers 51,000 tweets.  Both have a close amount of followers and tweet close to the same amount, Hilton slightly more. Lets take a look at Marriott’s twitter page: Includes retweets from Marriott Hotel’s Includes Photos tagging Marriott Hotel locations Motivational photos and tweets related to current social events. (International Day of the Girl) Polls about travelling Live coverage of TED talks. Tweets on average once a month. Uses hashtags #TravelBrilliantly, #Travel, #Hotels (Marriott’s Most Successful Tweet. 18 Comments, 13 Retweets, 89 Likes. No Hashtags included.) Lets take a look at Hilton’s Twitter page: Includes a pinned tweet, which is a poll about guests favourite perk about all-inclusive resorts. Tweets Daily Content is the same as their Facebook page Includes travel photos (Hilton’s Most Successful Tweet. 13 Com...
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