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Social Media Campaign

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By: Emily Wright To help Canadian’s beat those cold winter blues, Marriott will be launching a social media contest in January 2019. Social media users across Canada will be invited to share their funniest vacation photos using the hashtag, #MarriottLaughs, and be entered for a chance to win an All-Inclusive Vacation for 4. In order to win, users must be following Marriott accounts. Marriott’s goal with this campaign is to increase their following and increase engagement on their posts. By requiring entrants to follow the Marriott social media pages, it strengthens the brands following and allows for the postings to reach a wider audience and build more business. We hope to create a photo frenzy where everyone is liking, sharing, and talking about the hilarious photos and stories being shared. Accompanying the post (shown below) will include a link to the Marriott Hotels website for further details on the contest. Winter can get very cold and gloomy for some, so if anythi...
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SEO Audit: Westin & Four Seasons Nick

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Title: Hotels Written by:   Nicolas Makrodimitris Introduction SEO is important for Marketers because is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate. SEO Audit Brand A Brand B Screen Captures of both Brand’s home pages: URL: https://www.marriott.com/hotels/travel/yyzwi-the-westin-harbour-castle-toronto/ https://www.fourseasons.com/?gclid=Cj0KCQjwi8fdBRCVARIsAEkDvnL-F8SgC7JiLjNhGI9RCVkIwuTunCNeHE5SkHEKunZAgdD3zZu94t0aAuJyEALw_wcB&source=gaw09cxbrS13&KW_ID=sreaz8kIU_dc|pcrid|107417096824&s_kwcid=AL!4732!3!107417096824!e!!g!!four%20seasons&ef_id=Wm011QAABIPa7hGs:20181001153832:s Page Title data-component-id="AdaptiveHtmlHead_01_aaa8" data-component-name="adaptiveHtmlHead" ...
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Who Tweets More: Bisha or Holiday-Inn - (Umer Junejo)

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Who Tweets More: Bisha or Holiday-Inn Analyzing the twitter accounts Umer Junejo Bisha and Holiday-Inn both have a following on twitter. They both have successful twitter accounts in their own segment. While Bisha remains fairly the same with the number of followers compared to Facebook, Holiday Inn has taken a huge dip with the number of followers. These are the tweets and followers for both of the brands; Twitter Tweets Followers Bisha 2,084 1,885 Holiday-Inn 10.1 k 116k As seen in the table, Holiday Inn has way more tweets and followers then Bisha, just like how it was in their Facebook pages. This is because Bisha competes in a smaller premium segment, and is a One Location Hotel that was recently made about a year ago. First let’s talk about Holiday-Inn. This hotel has a pretty big following on twitter. They have almost 10,000 tweets, which is a lot of tweets. Even they have a lot of tweets, they don’t tweet very often and regu...
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