A Digital Marketing Analysis of Hotels

By: Emily Wright To help Canadian’s beat those cold winter blues, Marriott will be launching a social media contest in January 2019. Social media users across Canada will be invited to share their funniest vacation photos using the hashtag, #MarriottLaughs, and be entered for a chance to win an All-Inclusive Vacation for 4. In order to win, users must be following Marriott accounts. Marriott’s goal with this campaign is to increase their following and increase engagement on their posts. By requiring entrants to follow the Marriott social media pages, it strengthens the brands following and allows for the postings to reach a wider audience and build more business. We hope to create a photo frenzy where everyone is liking, sharing, and talking about the hilarious photos and stories being shared. Accompanying the post (shown below) will include a link to the Marriott Hotels website for further details on the contest. Winter can get very cold and gloomy for some, so if anythi...

By: Emily Wright Marriott has over 300,000 followers and 77, 500 tweets. Hilton has over 294,000 followers 51,000 tweets.  Both have a close amount of followers and tweet close to the same amount, Hilton slightly more. Lets take a look at Marriott’s twitter page: Includes retweets from Marriott Hotel’s Includes Photos tagging Marriott Hotel locations Motivational photos and tweets related to current social events. (International Day of the Girl) Polls about travelling Live coverage of TED talks. Tweets on average once a month. Uses hashtags #TravelBrilliantly, #Travel, #Hotels (Marriott’s Most Successful Tweet. 18 Comments, 13 Retweets, 89 Likes. No Hashtags included.) Lets take a look at Hilton’s Twitter page: Includes a pinned tweet, which is a poll about guests favourite perk about all-inclusive resorts. Tweets Daily Content is the same as their Facebook page Includes travel photos (Hilton’s Most Successful Tweet. 13 Com...

By: Emily Wright Marriott’s Facebook page has 368,831 likes and 361,285 followers. Hilton’s Facebook page has over five times the amount of that with 1,861,480 likes and 1,847,053 followers. Lets take a look at the aspects of each page to determine why Hilton has so many more followers than Marriott, and does this affect their follower engagement. Both Marriott and Hilton Facebook pages consist of the following: Average 1+ posts daily Link to their website About the company Option to message/phone the company Links to travel company pages Let’s take a look at what Marriott does: Marriott’s page includes a quiz for visitors to take called: Where should you go on a romantic getaway? This quiz helps to increase user engagement as well as potentially spark interest in users to plan a vacation with Marriott Hotels. Marriott’s Facebook page features a variety of content including: Pinned posts that remain at the top for all page visitors to see first (Marrio...

Module 3 Unit 2 In-Class Activity – SEO Audit Individual submission This is a template.  Remember to remove sample titles, subtitles and content. Title:   Written by: Emily Wright Subtitle:   Introduction SEO is the process of affecting visibility of a website or a web page in a search engine’s unpaid results. This is important for marketers because it tracks the traffic on a website and how customers are interacting with their webpage. How are customers finding their web page? How can the company make this process more efficient in order to drive more traffic to their websites? SEO Audit Brand A Brand B Screen Captures of both Brand’s home pages: URL: https://www3.hilton.com/en/index.html https://www.marriott.de/default.mi Page Title Hilton Hotels and Resorts - Find Hotel Rooms Hotels & Resorts | Book your Hotel directly with Marriott Meta Description Book hotels and resorts directly with Hilton to ma...