Best Western shows their appreciation for their customers By kassandra Paulino


This is one campaign you don’t want to miss
By Kassandra Paulino
There are so many hotels in the hospitality industry today, one that stands out is the Best Western, a hotel that is always working hard so that their customers can enjoy their stay. Best Western has great campaigns for their business, but they can make their campaigns even better with new fresh concepts and ideas. Best Western will be launching the following campaign to show appreciation for their customers; book a 2 night stay and get one night for free, but that’s not all, the customers will also receive free breakfast and a room upgrade. The keywords for this new campaign will be #bestwestern, #bw2nights+1free.This campaign is great for:
  • Families
  • Friends
  • Individuals
  • Romance
  • Business
Offering a free night would show people that Best Western appreciates their customers. With this campaign the company will increase their customer base and engage new customers that have never heard of Best Western. By posting on social media, they will increase their followers, likes and subscribers. The ultimate goal is to build brand awareness, obtain new customers and get the most likes on social media, to remain trendy and get customers involved. The more attention that is raised with this campaign by individuals liking the posts or responding with comments and questions the more likely it is that Best Western will increase their clientele.  The best time to launch this campaign is summer because everyone is looking for time to relax and enjoy the sun. The offer will be valid from June 28, 2019 to July 15, 2019. With the new campaign from Best Western where to stay will be the last thing the customer needs to worry about. The best social strategy for Best Western is to use Facebook and Twitter because they can post every day, letting customers know about their promotions, discounts and coupons. It’s the best way to let people know about their campaign, as many people communicate on social media daily. There are so many campaigns out there but this one is different because you get one night that is paid for, so you can extend the vacation with no extra cost, with that being said this would attract and engage old and new customers to Best Western.
The campaign is shown below.

https://scontent-yyz1-1.xx.fbcdn.net/v/t1.0-1/p200x200/12631526_10153575497458371_5384177451427594186_n.png?_nc_cat=1&_nc_ht=scontent-yyz1-1.xx&oh=031d1be6b7d4e86cb28ba8c1456cc1a0&oe=5C4AA9FB
      
  Boo/k 2 nights with
BW and get 1 night
       free, plus free
     breakfast and a
      room upgrade.
 
       Offer valid June 28, 2019 – July 15, 2019
Visit www.bestwestern.com for more details
#bestwestern, #bw2nights+1free
“This is a student concept for a Sheridan Pilon School of Business Digital Marketing Course”.

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