The Four Seasons Hotel VS the Westin Harbour Castle on YouTube


Blog Post 3 - Title: The Four Seasons Hotel VS the Westin Harbour Castle on YouTube
Author: Nicolas Makrodimitris
Sub Title: Westin Harbour Hotel on YouTube:
The Westin Harbour Hotel posts videos almost systematically every two months. On the other hand, The Four Seasons Hotel posts videos are less frequent ranging from a few in 2012, more often in 2015 and the most in 2018.
The Westin Harbour uses video content related to advertising facilities like room tours, employees service orientation. The hotel offers a relaxing atmosphere which is projected throughout many videos.
Caption: “The Westin Harbour Castle, Toronto”.
(Alt = “Rooms of the Westin”)
Four Seasons Hotel on YouTube:
The Four Seasons videos display discounts and offer frequently and information videos regarding facilities as well. The wedding décor and hotel interior are also aimed to grab the attention of the viewer. They clearly sell the ambiance of the hotel and what it offers.  There is also a video pertaining to people who seek employment with the brand.
Caption: “Come to Be A Part of Our Team: Hotel Careers in Toronto”.
(Alt = “career opportunities”)
Most like videos:
  • The most successful video for the Four Seasons Hotel is one that was featured March 4, 2014. The number of views was 14,549 pertaining to experience The Relaxation, however of all those who viewed it, only four likes. Certainly, the curiosity of what is offered provoked an interest in this video.
  • The most successful Westin Harbour Hotel promotional video viewed January 24, 2014, on YouTube. It was viewed by 4,812 viewers, and the rest of the YouTube videos ranged everywhere in between 4,393 and 1,488 views.
I assume this was the most popular video firstly because it is the first you come across, there are excellent views of the room and amenities, the facilities and décor of the hotel.

Comments

Post a Comment

Popular posts from this blog

Who Tweets More: Bisha or Holiday-Inn - (Umer Junejo)

Image
Who Tweets More: Bisha or Holiday-Inn Analyzing the twitter accounts Umer Junejo Bisha and Holiday-Inn both have a following on twitter. They both have successful twitter accounts in their own segment. While Bisha remains fairly the same with the number of followers compared to Facebook, Holiday Inn has taken a huge dip with the number of followers. These are the tweets and followers for both of the brands; Twitter Tweets Followers Bisha 2,084 1,885 Holiday-Inn 10.1 k 116k As seen in the table, Holiday Inn has way more tweets and followers then Bisha, just like how it was in their Facebook pages. This is because Bisha competes in a smaller premium segment, and is a One Location Hotel that was recently made about a year ago. First let’s talk about Holiday-Inn. This hotel has a pretty big following on twitter. They have almost 10,000 tweets, which is a lot of tweets. Even they have a lot of tweets, they don’t tweet very often and regu...
Read more

Best Western or Sandman which hotel would you choose By Kassandra Paulino

Image
Where would you stay? By Kassandra Paulino We all use hotels for business trips or just for vacation with friends and family. When searching for a hotel some people use different websites but others use social media like Facebook to gather information about hotels, like Best Western and Sandman. The Best Western Facebook page shows rewards, promotions, discounts, coupons and advertisements. For example, Best Western has an app where you collect points with every stay at the hotel. Best Western posts frequently on their Facebook page like daily, sometimes multiple times in one day. The Best Western has great colours and the attention of many people with: 1,174,473 likes 1,121,483 follows 1,546 photos and many videos The most popular keyword that the Best Western uses is #bestwestern and for Sandman hotel its #dreamwithSandman . The Sandman hotel Facebook page has light colours, 25,971 likes 25,094 follows 92 reviews on their page The San...
Read more

Toronto’s most Sought Hotels (BISA & Holiday Inn) - ( Umer Junejo)

Image
Toronto’s most Sought Hotels (BISHA & Holiday Inn) Social media is the new guide for vacationers Umer Junejo Bisha and Holiday Inn are on different scales of the spectrum. Bisha is a high-end/ Premium Hotel with major location in the heart of Downtown Toronto. While Holiday-Inn is, an affordable hotel located across all major cities. These hotels are few of the most sought after hotels in their own category. Bisha Hotel, which is a luxurious hotel is well known for their Comfort, Luxury as well as a lot of celebrity sightings, because of TIFF (TORONTO INTERNATIONAL FILM FESTIVAL), that is sponsored by the hotel. Holiday Inn on the other hand is a cost-effective hotel, that is chosen by thousands of people who are vacationing across all major Canadian Cities. Both these brands have successful Social media accounts in the category they compete in, which is the lower to high-end hotel segment. These Hotels have a big difference in their following on both Platforms (...
Read more