A Digital Marketing Analysis of Hotels

By: Emily Wright Marriott has over 300,000 followers and 77, 500 tweets. Hilton has over 294,000 followers 51,000 tweets.  Both have a close amount of followers and tweet close to the same amount, Hilton slightly more. Lets take a look at Marriott’s twitter page: Includes retweets from Marriott Hotel’s Includes Photos tagging Marriott Hotel locations Motivational photos and tweets related to current social events. (International Day of the Girl) Polls about travelling Live coverage of TED talks. Tweets on average once a month. Uses hashtags #TravelBrilliantly, #Travel, #Hotels (Marriott’s Most Successful Tweet. 18 Comments, 13 Retweets, 89 Likes. No Hashtags included.) Lets take a look at Hilton’s Twitter page: Includes a pinned tweet, which is a poll about guests favourite perk about all-inclusive resorts. Tweets Daily Content is the same as their Facebook page Includes travel photos (Hilton’s Most Successful Tweet. 13 Com...

Module 3 Unit 2 In-Class Activity – SEO Audit Title:  Hotels Written by:  Umer Junejo SEO is important consideration for marketers because Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. SEO Audit Hilton Toronto Bisha Screen Captures of both Brand’s home pages: URL: https://www3.hilton.com/en/index.html https://www.bishahoteltoronto.com/ Page Title <title>Hilton Hotels and Resorts - Find Hotel Rooms <title>Bisha Hotel &amp; Residences: A New Boutique Luxury Hotel in Toronto Meta Description content =" Book hotels and resorts directly with Hilton to make your next business trip or vacation more relaxing and affordable. "/> content =" At the center of it all yet unabashedly original, Bisha Hotel &amp; Residences is Toronto's newest cultural hub and hotspot. Creative souls, welcome home. Meta Keywords : ...

Title:  Hotel Written by:  Kassandra Paulino Introduction Include an Introduction that explains why SEO is an important consideration for marketers. SEO is an important consideration for marketers because making your website easy for both users and search engine robots to understand. SEO Audit Best western Sandman Screen Captures of both Brand’s home pages: URL: https://www.bestwestern.com/en_US.html?iata=00170260&ssob=PSPBM0863G&cid=PSPBM0863G:bing:CA+%7C+HIGH+VOLUME+%7C+Brand+%7C+Exact:best+western&msclkid=50f26a468f2b1c81ef3b31f4b503c19c&gclid=CPHnu7_E5d0CFU2ShQod2tgMwg&gclsrc=ds https://www.sandmanhotels.com/ Page Title <title>Book Direct at Best Western Hotels &amp; Resorts</title> <title>sandman hotel - Bing Meta Description Book direct at Best Western Hotels &amp; Resorts and enjoy the lowest rates at any of our 4,200 hotels located in over 100 countries.  ...