SEO AUDIT : Bisha, Hilton Toronto . Umer Junejo

Module 3 Unit 2 In-Class Activity – SEO Audit

Title:  Hotels

Written by:  Umer Junejo
SEO is important consideration for marketers because Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

SEO Audit

Hilton Toronto

Bisha

Screen Captures of both Brand’s home pages:

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../Desktop/Screen%20Shot%202018-10-01%20at%2011.37.14%20AM.pn
  1. URL:
https://www3.hilton.com/en/index.html
https://www.bishahoteltoronto.com/
  1. Page Title
<title>Hilton Hotels and Resorts - Find Hotel Rooms
<title>Bisha Hotel &amp; Residences: A New Boutique Luxury Hotel in Toronto
  1. Meta Description
content="Book hotels and resorts directly with Hilton to make your next business trip or vacation more relaxing and affordable."/>
content="At the center of it all yet unabashedly original, Bisha Hotel &amp; Residences is Toronto's newest cultural hub and hotspot. Creative souls, welcome home.
  1. Meta Keywords :
N/A
N/A
  1. Structural elements:  
H1, H2, H3
None found
<h3>K&#332;ST</h3> <div class="text"> <p>Fresh, pure, bold. It may be how you describe yourself or the tastes you crave. Either way, you&rsquo;ll love K&#332;ST, Bisha&rsquo;s rooftop restauran</p> <a href="/dining/kost" aria-label="K&#332;ST: Fresh Baja-Mexican Flavours - Read More" class="button">Read More</a> </div> </div> </div> </article><article class="swiper-slide restaurant-promo"><div class="inner-wrapper"> <div class="background" style="background-image:url(//dlz86bpzucveq.cloudfront.net/bishahoteltoronto.com-1536060482/cms/cache/v2/5a00e123c7b57.jpg/300x400/fit/80/62468e2766de71918df4b32db3be51ed.jpg);"></div> <div class="event-content">
  1. Bold/Strong tags and
  2. Italic/em tags
Join Hilton Honors&#8482;</strong> Upgrade your account and earn points at over 3,600 hotels in 82 countries around the world.
None found
  1. Alt Text
None found
None found
  1. Page Load Time
(estimate or use Moz)
Page Speed
Average
1.6s FCP2.1s DCL
Page Speed
Average
1.3s FCP2.1s DCL
  1. Call-to-action:


  1. Anchored Text:

  1. Mobile Friendly:
Yes/No
yes
yes
  1. Social Media:
(List all SM icons on the home page.


855-397-8917 647-556-2288

Google Trends:


Google Trends Insights:

The topic is hotel. The brands of hotels compared were Bisha Hotel Toronto and Hilton hotels Toronto.  As you can notice Hilton Hotels are way bigger then Bisha hotel, as Bisha is a one location high-end hotel, where Hilton is a more affordable hotel with multiple locations.  I can tell that hotels as a industry was really booming as a business, as you can tell by the results. Comparing the two brand I choose, we can definitely say Hilton hotel was searched way more than Bisha, that’s due to the number of locations and the price.


Latent Semantic Indexing Keywords:


Summary:

Bisha strengths are that it is a high-end hotel with only one location but offers a dynamic experience. It is definitely on the expensive side, which is a reason most consumers don’t consider it as a place to stay.


Hilton strengths are that it is an affordable hotel with multiple locations across cities to make it convenient for the consumer.


Areas that need improvement for Bisha is that it needs more marketing, especially social media marketing as it needs to grow awareness. In this day and age, they should definitely grow on social media as it would benefit them a lot. As seen on trends, Bisha had really low searches compared to Hilton.


Conclusion:


Comparing Bisha hotel to Hilton hotel, is comparing two different hotels on a really big spectrum. By that what I mean is that they both offer something different. Hilton Hotel is an affordable hotel with various locations across cities, while Bisha is a hotel with one big location who offers a high-end experience. Hilton hotels had the strongest SEO and performed the best through the audit. There were no surprises as I knew Hilton hotels would do better.

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