Meet Our Writing Team !

Welcome to our blog

This blog was created to compare and contrast how major hotel chains market their brands. We're happy to see you and can't wait to share our findings with you.

The brands we will be looking at are:

Marriott Hotels
Hilton Hotels
Sandman Hotels
Best Western
Westin Hotels
Sheraton Hotels
Four Season Hotels
Bisha Hotels

Meet Our Writers ...

Umer Junejo

Nicolas Makrodimitris

Reva Mulani

Kassandra Paulino

Emily Wright
2nd Year Business Administration - Marketing Student at Sheridan College

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Popular posts from this blog

Who Tweets More: Bisha or Holiday-Inn - (Umer Junejo)

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Who Tweets More: Bisha or Holiday-Inn Analyzing the twitter accounts Umer Junejo Bisha and Holiday-Inn both have a following on twitter. They both have successful twitter accounts in their own segment. While Bisha remains fairly the same with the number of followers compared to Facebook, Holiday Inn has taken a huge dip with the number of followers. These are the tweets and followers for both of the brands; Twitter Tweets Followers Bisha 2,084 1,885 Holiday-Inn 10.1 k 116k As seen in the table, Holiday Inn has way more tweets and followers then Bisha, just like how it was in their Facebook pages. This is because Bisha competes in a smaller premium segment, and is a One Location Hotel that was recently made about a year ago. First let’s talk about Holiday-Inn. This hotel has a pretty big following on twitter. They have almost 10,000 tweets, which is a lot of tweets. Even they have a lot of tweets, they don’t tweet very often and regu...
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Best Western or Sandman which hotel would you choose By Kassandra Paulino

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Where would you stay? By Kassandra Paulino We all use hotels for business trips or just for vacation with friends and family. When searching for a hotel some people use different websites but others use social media like Facebook to gather information about hotels, like Best Western and Sandman. The Best Western Facebook page shows rewards, promotions, discounts, coupons and advertisements. For example, Best Western has an app where you collect points with every stay at the hotel. Best Western posts frequently on their Facebook page like daily, sometimes multiple times in one day. The Best Western has great colours and the attention of many people with: 1,174,473 likes 1,121,483 follows 1,546 photos and many videos The most popular keyword that the Best Western uses is #bestwestern and for Sandman hotel its #dreamwithSandman . The Sandman hotel Facebook page has light colours, 25,971 likes 25,094 follows 92 reviews on their page The San...
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Toronto’s most Sought Hotels (BISA & Holiday Inn) - ( Umer Junejo)

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Toronto’s most Sought Hotels (BISHA & Holiday Inn) Social media is the new guide for vacationers Umer Junejo Bisha and Holiday Inn are on different scales of the spectrum. Bisha is a high-end/ Premium Hotel with major location in the heart of Downtown Toronto. While Holiday-Inn is, an affordable hotel located across all major cities. These hotels are few of the most sought after hotels in their own category. Bisha Hotel, which is a luxurious hotel is well known for their Comfort, Luxury as well as a lot of celebrity sightings, because of TIFF (TORONTO INTERNATIONAL FILM FESTIVAL), that is sponsored by the hotel. Holiday Inn on the other hand is a cost-effective hotel, that is chosen by thousands of people who are vacationing across all major Canadian Cities. Both these brands have successful Social media accounts in the category they compete in, which is the lower to high-end hotel segment. These Hotels have a big difference in their following on both Platforms (...
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