SEO Audit: Best Western & Sandman Kassandra


Title:  Hotel


Written by:  Kassandra Paulino



Introduction

Include an Introduction that explains why SEO is an important consideration for marketers.
SEO is an important consideration for marketers because making your website easy for both users and search engine robots to understand.

SEO Audit

Best western

Sandman

Screen Captures of both Brand’s home pages:

  1. URL:
https://www.bestwestern.com/en_US.html?iata=00170260&ssob=PSPBM0863G&cid=PSPBM0863G:bing:CA+%7C+HIGH+VOLUME+%7C+Brand+%7C+Exact:best+western&msclkid=50f26a468f2b1c81ef3b31f4b503c19c&gclid=CPHnu7_E5d0CFU2ShQod2tgMwg&gclsrc=ds
https://www.sandmanhotels.com/
  1. Page Title
<title>Book Direct at Best Western Hotels &amp; Resorts</title>
<title>sandman hotel - Bing
  1. Meta Description
Book direct at Best Western Hotels &amp; Resorts and enjoy the lowest rates at any of our 4,200 hotels located in over 100 countries.  ">
descriptionSeeMore{padding-top:5px}.b_inlineblock{display:inline-block}.b_description
  1. Meta Keywords :
N/A
keywords" content="{{ metaInformation.keywords }}">
  1. Structural elements:  
H1, H2, H3
><h2><a href="https://www.bestwestern.com/en_US.html/" h="ID=SERP,5148.1"><strong>Best Western</strong> - Official Site</a></h2><
</h3>
       <ul class="list-group list-unstyled">
           <li role="separator" class="divider"></li>
h2><div class="b_caption"><d
o"><h2><a
  1. Bold/Strong tags and
  2. Italic/em tags
<strong>street signs</strong>";break;case "/m/0k4j":z+="Tap the center of the <strong>
<strong>Sandman Hotels</strong> - Official Site<
  1. Alt Text <em>
<em>This notice only appears once.</em>

<em>Per Night</em></p>\n  </div>\n\n
  1. Page Load Time
(estimate or use Moz)
Page Speed
Average
1.7s FCP2.5s DC
Page Speed
Slow
2.9s FCP1.3s DCL
  1. Call-to-action:
Just call
Just call
  1. Anchored Text:
href="http://rocketfuel.com/Safari-First-Party-Data"
href="https://www.sandmanhotels.com/" h="ID=SERP,5158.1"
  1. Mobile Friendly:
Yes/No
Yes
yes
  1. Social Media:
(List all SM icons on the home page.



Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends. What observations can you make about the search interest in this topic over the past 12 months?  In google trends insights best western is higher than sandman hotels. More search interest is best western then sandman hotels. Best western is a bigger name then sandman hotels


Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.
Sandman hotel locations
Sandman hotel downtown Vancouver
Sandman hotel Mississauga

Best western locations                                 
Best western rewards app
Best western reservations
Best western rewards number
Best western hotel near me
Best western hotel points list

Summary:

Brand A’s strengths are h2 and h3 and description and page time
Brand B’s strengths are Strong
Areas that need improvement Brand a need keywords, Brand b need to work on page time
The keyword sentences found on the sites were for brand B metaInformation. ……………..

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises? The brand that has the strongest SEO is best western and performed the best. I was not surprised the best western was the strongest

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