Social Media Campaign

By: Emily Wright

To help Canadian’s beat those cold winter blues, Marriott will be launching a social media contest in January 2019. Social media users across Canada will be invited to share their funniest vacation photos using the hashtag, #MarriottLaughs, and be entered for a chance to win an All-Inclusive Vacation for 4. In order to win, users must be following Marriott accounts.

Marriott’s goal with this campaign is to increase their following and increase engagement on their posts. By requiring entrants to follow the Marriott social media pages, it strengthens the brands following and allows for the postings to reach a wider audience and build more business. We hope to create a photo frenzy where everyone is liking, sharing, and talking about the hilarious photos and stories being shared. Accompanying the post (shown below) will include a link to the Marriott Hotels website for further details on the contest.

Winter can get very cold and gloomy for some, so if anything, we hope this media campaign can put some smiles on your faces and provide a good laugh to get you through the final months of winter!

The ad and post will look as follows. This will be posted frequently to both the Instagram and Facebook page to promote the contest. Instagram is the current most popular platform for sharing photos and gives users the option to like a number of photos and find these photos through hashtags. Facebook reaches a wide audience and allows posts to be shared.

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Follow us on Instagram and Facebook and share your funniest photos with a brief description of what’s happening, to not only make us laugh, but also for your chance to win an All-Inclusive Vacation for 4! Visit our website for more details www.marriotthotels.com/funnyphotocontest

Final Facebook Post:

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This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course

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