The Four Seasons Hotel VS the Westin Harbour Castle on Facebook

Blog Post 1 - Title: The Four Seasons Hotel VS the Westin Harbour Castle on Facebook
Author: Nicolas Makrodimitris
Subtitle: The Four Seasons Hotel:
My observations regarding the posts by The Four Seasons Toronto Hotel were that it definitely sells the desire to experience something enjoyable. It promotes a relaxing, exciting, and enjoyable experience which lures you. The posts are made almost every two to three days and in each, a new promise is voiced. The 50/50 rule is applied in almost all posts. The company allows the reader to focus both on the business aspects and promotions but also incorporates funny videos and consumer comments in order to sell their brand in a most efficient and detailed way.
Caption: “Nothing like starting off your wedding day with a little dance number alongside your number one”
(Alt = wedding day)
The content is promotional for the Four Seasons Hotel. For instance, it offers an elite dining experience with their chef Daniel Boulud promoting the James Beard Foundation. Other more frequently used content is images. These images intend to persuade the buyers by visually providing a feeling. The Four Seasons promises a relaxing retreat through its photo posts and further promotes a social status-inclined to attract a specific high-class group of people. In addition, it promises happiness through the photos, an enjoyable experience is attainable if you stay there.



Caption: “Sunday evenings are meant for self-care and bubble baths”.
(Alt = “Shower in Westin’s bathtub”)
There is also a funny video of a couple’s wedding where they are dancing. This creates a memorable laugh and possible entertainment which can be achieved if you choose to take part in the company’s brand. The body language in each photo suggests an atmosphere of elegance, a relaxing and rejuvenating experience and one that is of top quality. The likes affecting the posts are anywhere from three to ninety-seven. The shares and comments are low however usually ranging from one or two each way.
The Westin Harbour Castle Hotel:
The Westin Harbour Hotel after analyzing posts sells atmosphere as well.
The posts advertise:
  • Romance
  • Relaxation
  • Fun
  • Ambiance
  • Entertainment
The posts also are made less frequently but the likes range from 1 to 99. The top-rated posts are regarding discounts and events.
Caption: “Hop on the Beer Bus for an all-inclusive brewery tour. The best part, all guests at The Westin Harbour Castle, Toronto receive 15% off”.
(Alt = “Glass of beer”)

The posts offering discounts are the most popular and successful, inevitably due to cost reduction. Aside from the promotional content, there is a lot of events which might interest the public. In this way, a learning experience is promoted and influences public opinion and individual growth. Again the 50/50 rule applies here as there are a number of posts on comments as well as about the hotel and its offers as well.

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