A Digital Marketing Analysis of Hotels

B log Post 5 - Title: Content Marketing Idea for The Westin Harbour Author : Nicolas Makrodimitris “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.   Sub Title: Drake Entertains at The Westin Harbour My idea comes in consideration to the upcoming Christmas season . It is a fundraising event meant to capture a broad audience from school-aged children to adults. The campaign will focus on contributions made for the hospital for sick children in Toronto. A sensitive topic geared to attract the kindness of giving during the holiday season. The event will take place during the most memorable time of year with the guest being one of the most popular music talents of the twenty-first century. Being from Toronto , Aubrey Drake Graham will sing to a sold-out hotel audience where all proceeds of the night will be given to aid in the enhanced services of The Sick Children's Hospital . My idea has 2 main prospects: To promote a g...

This is one campaign you don’t want to miss By Kassandra Paulino There are so many hotels in the hospitality industry today, one that stands out is the Best Western, a hotel that is always working hard so that their customers can enjoy their stay. Best Western has great campaigns for their business, but they can make their campaigns even better with new fresh concepts and ideas. Best Western will be launching the following campaign to show appreciation for their customers; book a 2 night stay and get one night for free, but that’s not all, the customers will also receive free breakfast and a room upgrade. The keywords for this new campaign will be #bestwestern, #bw2nights+1free . This campaign is great for: Families Friends Individuals Romance Business Offering a free night would show people that Best Western appreciates their customers. With this campaign the company will increase their customer base and engage new customers that have never heard of Best ...

By: Emily Wright To help Canadian’s beat those cold winter blues, Marriott will be launching a social media contest in January 2019. Social media users across Canada will be invited to share their funniest vacation photos using the hashtag, #MarriottLaughs, and be entered for a chance to win an All-Inclusive Vacation for 4. In order to win, users must be following Marriott accounts. Marriott’s goal with this campaign is to increase their following and increase engagement on their posts. By requiring entrants to follow the Marriott social media pages, it strengthens the brands following and allows for the postings to reach a wider audience and build more business. We hope to create a photo frenzy where everyone is liking, sharing, and talking about the hilarious photos and stories being shared. Accompanying the post (shown below) will include a link to the Marriott Hotels website for further details on the contest. Winter can get very cold and gloomy for some, so if anythi...

Blog Post 3 - Title: The Four Seasons Hotel VS the Westin Harbour Castle on YouTube Author : Nicolas Makrodimitris Sub Title: Westin Harbour Hotel on YouTube: The Westin Harbour Hotel posts videos almost systematically every two months. On the other hand, The Four Seasons Hotel posts videos are less frequent ranging from a few in 2012, more often in 2015 and the most in 2018. The Westin Harbour uses video content related to advertising facilities like room tours , employees service orientation. The hotel offers a relaxing atmosphere which is projected throughout many videos. Caption: “The Westin Harbour Castle, Toronto”. (Alt = “Rooms of the Westin”) Link: https://www.youtube.com/watch?v=u-nGxA3m2LA Four Seasons Hotel on YouTube: The Four Seasons videos display discounts and offer frequently and information videos regarding facilities as well. The wedding décor and hotel interior are also aimed to grab the attention of the viewer. They clearly sell the ambiance...

I s Twitter a good source for information? By Kassandra Paulino There are so many hotels to choose from and many web sites to use but have you ever considered using twitter, one of the largest communication plat forms. Take Best Western for example they are known for hotels and have a twitter page with: 84.4k followers 4969 likes 2,124 photos and videos 24.2k tweets Best Western connects with their customers by tweeting every day about their rewards, promotions, discounts, coupons, advertisements and motivational quotes to engage their customers. For example, as part of their rewards program, Best Western has an app that allows you to collect points with every stay at the hotel. The Sandman Hotels also use twitter, they have: 6,814 followers 3,358 likes 920 photos and videos 6,555 tweets Sandman tweets less on their page but still has rewards, promotions, discounts, coupons and advertisements on their twitter page. For example...

By: Emily Wright Marriott has over 300,000 followers and 77, 500 tweets. Hilton has over 294,000 followers 51,000 tweets.  Both have a close amount of followers and tweet close to the same amount, Hilton slightly more. Lets take a look at Marriott’s twitter page: Includes retweets from Marriott Hotel’s Includes Photos tagging Marriott Hotel locations Motivational photos and tweets related to current social events. (International Day of the Girl) Polls about travelling Live coverage of TED talks. Tweets on average once a month. Uses hashtags #TravelBrilliantly, #Travel, #Hotels (Marriott’s Most Successful Tweet. 18 Comments, 13 Retweets, 89 Likes. No Hashtags included.) Lets take a look at Hilton’s Twitter page: Includes a pinned tweet, which is a poll about guests favourite perk about all-inclusive resorts. Tweets Daily Content is the same as their Facebook page Includes travel photos (Hilton’s Most Successful Tweet. 13 Com...

Who Tweets More: Bisha or Holiday-Inn Analyzing the twitter accounts Umer Junejo Bisha and Holiday-Inn both have a following on twitter. They both have successful twitter accounts in their own segment. While Bisha remains fairly the same with the number of followers compared to Facebook, Holiday Inn has taken a huge dip with the number of followers. These are the tweets and followers for both of the brands; Twitter Tweets Followers Bisha 2,084 1,885 Holiday-Inn 10.1 k 116k As seen in the table, Holiday Inn has way more tweets and followers then Bisha, just like how it was in their Facebook pages. This is because Bisha competes in a smaller premium segment, and is a One Location Hotel that was recently made about a year ago. First let’s talk about Holiday-Inn. This hotel has a pretty big following on twitter. They have almost 10,000 tweets, which is a lot of tweets. Even they have a lot of tweets, they don’t tweet very often and regu...