A Digital Marketing Analysis of Hotels

Where would you stay? By Kassandra Paulino We all use hotels for business trips or just for vacation with friends and family. When searching for a hotel some people use different websites but others use social media like Facebook to gather information about hotels, like Best Western and Sandman. The Best Western Facebook page shows rewards, promotions, discounts, coupons and advertisements. For example, Best Western has an app where you collect points with every stay at the hotel. Best Western posts frequently on their Facebook page like daily, sometimes multiple times in one day. The Best Western has great colours and the attention of many people with: 1,174,473 likes 1,121,483 follows 1,546 photos and many videos The most popular keyword that the Best Western uses is #bestwestern and for Sandman hotel its #dreamwithSandman . The Sandman hotel Facebook page has light colours, 25,971 likes 25,094 follows 92 reviews on their page The San...

By: Emily Wright Marriott’s Facebook page has 368,831 likes and 361,285 followers. Hilton’s Facebook page has over five times the amount of that with 1,861,480 likes and 1,847,053 followers. Lets take a look at the aspects of each page to determine why Hilton has so many more followers than Marriott, and does this affect their follower engagement. Both Marriott and Hilton Facebook pages consist of the following: Average 1+ posts daily Link to their website About the company Option to message/phone the company Links to travel company pages Let’s take a look at what Marriott does: Marriott’s page includes a quiz for visitors to take called: Where should you go on a romantic getaway? This quiz helps to increase user engagement as well as potentially spark interest in users to plan a vacation with Marriott Hotels. Marriott’s Facebook page features a variety of content including: Pinned posts that remain at the top for all page visitors to see first (Marrio...

Content Marketing Idea Affordable Travel Why don’t people want to Travel far Umer Junejo As a marketing director of the company’s marketing department, I have decided to come up with a new campaign for our brand “Holiday-Inn”. One of the biggest things people restrain from going on vacations is affordability. There are a lot of beautiful places out there that you would want to visit and stay at, but most times it can be expensive just to get there. We know it can be a difficult task to Choose your own vehicle for a long drive or renting a vehicle. Choosing your own vehicle means, depreciating it by putting miles on it and if you drive an older vehicle you have the risk of breaking down. While on the other hand renting cars is the viable option, but it’s an expensive option as renting cars in this day and age is getting expensive. Even if you find the cheapest deal for a rental car, you will get stuck with a little small car that is shaking on the highway and is not su...